The Esso Marketer

Copyright 2017, J. David Goldin

These are all the examples of this program in the radioGOLDINdex database. These listings are accurate as of October 29, 2017. The programs are listed chronologically, partial dates appear first, unknown dates appear last.


72713. The Esso Marketer. August 5, 1935. CBS net. Sponsored by: Esso. The program is also known as, "The Guy Lombardo Show" and "Lombardo Road." The first tune is, "Wished On A Moon." The middle commercial features Sherlock Holmes and Dr. Watson. The band plays Norma Shearer's favorite tune: "In My Solitude." Excerpts from this program appear on Sandy Hook #2023 (see cat. #18673). All appearances by this orchestra are referred to as below. Guy Lombardo and The Royal Canadians. 29:35. Audio condition: Very good to excellent. Complete.

72714. The Esso Marketer. August 26, 1935. CBS net. Sponsored by: Esso. The program is also known as, "The Guy Lombardo Show" and "Lombardo Road." The first tune is, "I'm In The Mood For Love." Don't miss, "Fu Manchu, Why Can't You Behave?" The band plays the favorite tune of Myrna Loy: "Isn't It A Lovely Day." Excerpts from this program appear on Sandy Hook #2023 (see cat. #18673). Guy Lombardo and The Royal Canadians. 29:49. Audio condition: Very good to excellent. Complete.

72712. The Esso Marketer. October 7, 1935. CBS net, WABC, New York aircheck. Sponsored by: Esso, Bulova Watch (local). The program is also known as, "The Guy Lombardo Show" and "Lombardo Road." The first tune is, "Isn't Love The Grandest Thing." A delightful musical stroll along "Esso Boulevard" and "Lombardo Lane." The middle commercial reviews the history of gasoline from 1918 to the (then) present, highlighting all the innovations made by the Esso Company. Don't miss the scene where a heavily accented Jew is convinced to buy "no-knock" gas. The band plays the favorite tune of Joan Crawford (pronounced "Jo-Ann" by Guy): "Easter Parade." Excerpts from this program appear on Sandy Hook #2023, cat. #18673). Guy Lombardo and The Royal Canadians, Carmen Lombardo (vocal). 29:42. Audio condition: Very good to excellent. Complete.

76439. The Esso Marketer. January 27, 1936. CBS net. Sponsored by: Esso. The first tune is, "I Feel Like A Feather In The Breeze." The band plays a medley of "seven of the greatest hits of all time." A very clever Esso commercial is sung to the tune of, "Ach du Leiber Augustine." The start of a second show begins with the tune, "Lost." Guy Lombardo and The Royal Canadians, Fred Uttal (announcer). 30:54. Audio condition: Excellent. Incomplete.

Report contains 4 programs.